5 lessons, about 64 min

Understanding a company: how to judge a business

Five lessons on judging a business rather than a price. How to read quarterly results and annual reports, which ratios matter and where each one misleads, and what technical analysis can and cannot tell you.

  1. Company analysis

    Judging a business without an accounting degree.

    16 min read

  2. Reading company results

    What a quarterly result says, and which four lines matter.

    13 min read

  3. Financial ratios

    PE, ROE, debt to equity and the rest, each in one sentence.

    12 min read

  4. Annual reports

    Where the real information hides, and the pages worth reading.

    12 min read

  5. Technical analysis basics

    What charts can and cannot tell you, described without the mysticism.

    11 min read