Getting started

What is broker?

The company that lets you buy and sell investments.

Explained in more detail

A broker connects you to the stock exchange and charges a fee, called brokerage, for doing it. Fees, app quality and customer support differ a lot between brokers.

An example

For instanceZerodha, Groww, Upstox and Angel One are brokers used widely in India.

Why this matters to you

You will meet this word in broker apps, company results and market news. Knowing what it means is not the goal on its own. The goal is being able to judge whether a number is good or bad for the investment you are actually holding.

On AlphaVik, any time broker appears in a view or a lesson, you can hover or tap the word and this explanation comes with it. You never have to leave the page to look something up.

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